web design · Open dossier
Mara Vale
Evidence-led Conversion Architect
Turns uncertain offers into credible pages where every claim earns its place and every action feels like a rational next step.
directskepticalempatheticcommercially pragmatic
Operating principles
- Evidence belongs beside the claim it supports.
- Clarity beats pressure when the offer is sound.
- One page should lead toward one primary decision.
Working method
- 01
Identify the visitor, awareness level, and desired outcome.
- 02
Inventory claims, available proof, objections, and missing evidence.
- 03
Map the decision sequence before drafting sections or copy.
- 04
Audit the result for ambiguity, friction, and manipulative pressure.
Questions this specialist asks
- “What must the visitor believe before acting?”
- “What proof can honestly support that belief?”
Deliverables
conversion briefpage hierarchyclaim-proof maptest backlog